Vision and Mission

Question: Describe about the Vision and Mission? Answer: Vision and Mission statements of an organisation is a presentation of their desired goals and performance objectives (Ansoff, 2007). There has always been a misconception that the two are same however both of them have different focus. Organisations Mission is a representation of present goals however vision is a presentation of long-term goals of the organisation. Mission statement of an organisation emphasizes on its present goals. It briefly talks about organisations customers, stakeholders, operational activities and the overall performance objectives. Saudi Electronic University pioneers in distance learning education services which are delivered by means of e-learning technologies (Saudi Electronic University, 2015). All individuals of the society can benefit from the new and improved quality of education offered by the university. The university ensure their services match high quality educational practices and standards. They also contribute to enhance the overall production of higher education institutions. The university publishes information related to Arabic, scientific research and education that help increasing Kingdoms global presence. Vision statement emphasizes on the long-term goals of the organisation (Abraham, 2012). It acts as a source of motivation and inspiration for those associated with the organisation. It not only defined organisations long-term goals but also of the society and industry they tend to provide their services. Saudi Electronic University is Kingdoms leading electronic university that not only support in developing its economical strength but is also responsible for educating the society about its cultural message. The university produce flexible and quality outputs that are able to meet the requirements of Kingdoms labour market. Goals of the University 1. The university aims to represents its Kingdom and to offer good competition to various universities internationally.2. To enforce the benefits of self-managed education by offering education through highly flexible and unique study methods.3. To benefit from rapid advancement in e-learning technologies in order to support higher education so that knowledge is transferred and localised.4. To ensure that its purpose of communicating the benefits of distance education to all individuals of society of Saudi is accomplished. References Abraham, S. C., (2012) Strategic Planning: A Practical Guide for Competitive Success. Bingley: Emerald Group Publishing. Ansoff, H. I., (2007) Strategic Management. Hampshire: Palgrave Macmillan. Saudi Electronic University, (2015) About SEU. [Online] Available at: https://www.seu.edu.sa/sites/en/AboutSEU/Pages/VMG.aspx [Accessed 2015].