Types of Online Presence Essay Example for Free

Types of Online Presence Essay Amazon= Amazon is a brick and click business this means that it can only be connected through the internet and it has got a wide range of consumers who are mainly over 18 (you will not be able to purchase goods from the internet)  Name of Online Business: Amazon  Target market: Amazon target customers of any age who have an interest in just about anything from books to furniture to toys to clothes. They used to be an online bookstore and so thats where their sales were based on. Who are their competitors?  Although they are online their competitors are companies such as Argos, Whsmiths, and Waterstones.  What is the online businesss offer?  They sell products such as books, computer games, and electronics and home furnishings.  Do I think that the website is effective and why?  I think that Amazons website is effective because it is easy to use, the look and feel of it warms to me as I believe it feels like it is ideal for me to browse on. The structure of the website is well supported because it shows me in straight points what each product has to offer and how much they are Name of Online Business: Misco  Target Market:  Their marketplace is aimed at people who have an interest in electrical goods and wish to purchase goods such as office supplies, computers, cables, CDs and security products.  Who are their competitors?  An example of two competitors for Misco is PC World and Maplin  What is the online businesss offer? : Misco is a leading online provider of IT services and products to the public and private sector. They offer great deals for home, business and public sector establishments. Do I think that the website is effective and why?  I think that Miscos website is effective because it is easy to use, the look and feel of it warms to me it feels like it is ideal for me to browse on. The structure of the website is well supported because it shows me in straight points what each product has to offer.  Name of Online Business: HMV generates sales revenue through the sale of good in store like CDs, books and DVDs. This is the main front runner in sales, creating large profits in the millions especially when new CDs and DVDs are released. Target market: Their target market is aimed at people who want to purchase DVDs, posters  Who are their competitors?  WhSmiths, supermarkets such as Tesco and Sainsburys, Amazon, Play.com and other mass merchant retailers.  What is the online businesss offer? : They offer products such as CDs, DVDs, and books.  Task 2 (P2 M1) Describe the planning and implementation issues a business would need to consider to go online  The planning and implementation issues that a business needs to consider when going online are things such as: Human resources  Human resources is when an organisation describes the application of skills, knowledge and experience. The most skilful person who has the experience needs to be hired and the employer needs to think about whether this employee is right to leave the website creating tasks to as it could be a mistake to use a wrong person who may not be experienced. Delivery to warehouses  Delivery is when something is delivered to someone and they pay for the item either online or in person. You need to plan where you are going to have the warehouse and whether it is a suitable and well reliable place to store stock. The reason being is because when someone orders something online you will need to let the courier know where the warehouse is and you should have the address on the website so that you can keep the customers informed of where their items are going to be distributed from. Customers  Customers are people who buy your product and help fund your wages or help the business run successfully. You will need to start attracting your customers before you can start to show your business online because there will be no point in having the business if the potential customers know nothing about the newly formed business. There needs to be a lot of advertisements distributed so that the customers can find out what the business is all about and if there is a website something to look at for extra information. Security  Security is protection against danger, loss and criminal acts. Security is important for both parties- the user and the person who is buying items off the website. The reason being is because the customer needs to be careful about distributing their personal details about themselves online because anyone could steal the details and someone could steal their identity and pretend to be the owner of the card. Also the website may be insecure. Everyone knows about the credit crunch and the recession and they may not want to purchase things online using a credit or debit card. Legal Issues  There are some laws that the owner of the website will need to abide by. They are the Trade Description Act, Sales of Goods Act and the Consumer Protection Act. If the website owner is having images or worded information distributed on the website they have to be complied with the copyright act. The reason being is because whatever they have put on their website they have to make sure that it isnt a part of someone elses work, otherwise the actual owner could press charges and want to sue the owner for copyright infringement and may have to come up with a hell of a lot of money for payment.